1804 13th Ave, Milton, WA — Extensively renovated residence presented by Celeste Zarling

Seller’s Proposal · Prepared Exclusively

An Exceptional Property.
A Thoughtful Strategy.

Your Next Chapter

A personalized real estate proposal thoughtfully prepared to position your property, elevate its presentation, and guide your next move with confidence.

Presented by

Celeste Zarling

Lifestyle & Real Estate Advisor

Realogics Sotheby’s International Realty

A Distinctive Approach

A Distinctive Approach to Your Sale

Every property has a story, and every successful sale begins with a strategy that honors its unique qualities. This proposal brings together thoughtful positioning, compelling presentation, and a tailored approach designed around your property and your goals.

Prepared for Terry & Debbie Downs — 1804 13th Ave, Milton, WA 98354.

List Price

$665,000

Occupancy

Vacant

Property Type

Renovated Home

Improvements Invested

≈ $300,000

Your Property

1804 13th Avenue, Milton

Recently Renovated · Milton, WA 98354

1804 13th Ave — Freshly renovated primary bedroom suite with recessed lighting and neutral finishes

Freshly Renovated, Move-In Ready

A recently renovated home with fresh walls and refined finishes, purchased to restore and resell. The interior presents a clean, contemporary palette that photographs beautifully and invites immediate move-in.

Bedrooms

3

Bathrooms

2

Interior

Spacious

Lot

ADU Potential

1804 13th Ave — Aerial view of expansive lot with mature evergreen trees, large yard, and ADU potential

A Larger Lot with Future Potential

The property sits on a larger lot with potential for an accessory dwelling unit (ADU). Per the seller, the property was surveyed for ADU potential — a meaningful option for a future owner, and a detail we recommend verifying during preparation.

  • Fresh walls and finishes throughout
  • Larger lot with ADU potential (surveyed — to verify)
  • Vacant and easy to show on short notice
  • Positioned for a buyer seeking turnkey condition

Pricing & Positioning

Positioned With Purpose

Recommended List Price

$665,000

The recommended price reflects your property’s renovated condition, the larger lot with ADU potential, and current market positioning in Milton. It is set to attract qualified buyers while preserving room for negotiation.

Pricing Rationale

  • Renovated, move-in condition

    Approximately $300,000 invested in improvements supports a premium over unrenovated comparables.

  • Larger lot with ADU potential

    Surveyed for an accessory dwelling unit — a value-add for buyers weighing future flexibility.

  • Correcting the prior listing

    The previous listing generated limited showings and no sale. A refreshed price and presentation reset buyer perception.

  • Data-led, not guesswork

    A full market analysis accompanies this proposal to support every figure with current, local data.

View the Full Market Analysis

Prior Days Listed

Hundreds

with zero offers

Target Outcome

2 Days

to an accepted offer

Strategy

Reset & Relaunch

price + presentation

Marketing Strategy

A Curated Approach to Maximum Exposure

A selection of recent marketing work, showing the presentation and reach your property would receive.

Photography & Visual Storytelling

Editorial photography and cinematic video that present your renovated home at its finest — the foundation of every touchpoint that follows.

Digital Marketing

Targeted digital exposure across the channels where qualified buyers are actively searching.

Targeted Buyer Exposure

Direct outreach to motivated buyers and a network positioned to recognize renovated, turn-key value.

Property Presentation

A polished, art-directed presentation that helps your home stand apart from the listings it sat beside before.

Launch & Promotion

A coordinated launch designed to reset buyer perception and create momentum from day one.

Negotiation & Transaction Management

Disciplined negotiation and a managed transaction from offer through closing.

Recent Campaigns & Reels

Live Marketing in Action

Click any reel to view on Instagram

Curated campaigns from Celeste Zarling & Co. — tailored positioning, visual storytelling, and maximum buyer reach.

126 Sand Dune Avenue NW, Ocean Shores, WA — Actual property sold in 2 days
126 Sand Dune Ave NW, Ocean ShoresSold in 2 Days

Sold Case Study

Listed for Hundreds of Days. Sold in Two.

126 Sand Dune Avenue NW, Ocean Shores, WA — previously listed for hundreds of days without a single offer. Our system sold it in two days.

1

Prepared

Staged, photographed, and positioned with intention.

2

Positioned

Priced and presented to reset buyer perception.

3

Put on the Market

Launched with coordinated, maximum exposure.

4

Offer at The Open House

An accepted offer assembled at the open house.

View 126 Sand Dune Ave on Zillow

Prepared For Terry & Debbie Downs

Your Goals, Understood

Motivation

You’d prefer to sell while the home is still fresh and newly renovated rather than rent it out. Renting is being considered as a way to help cover the mortgage — but selling on the strength of the renovation is the priority.

Pain Points

  • Invested approximately $300,000 in improvements but hasn’t found the right buyer.
  • The previous listing generated limited showings and no sale.
  • The prior agent suggested the market was slow — leaving uncertainty about price vs. marketing.
  • Mortgage balance and refinancing are still being worked out.
  • Wants clear market data and a confident pricing strategy before deciding.

The Complete Proposal

Your Complete Property Proposal

Explore the full, personalized presentation — pricing, marketing, timeline, and advisor recommendations — exactly as prepared for your property.

View the Complete Proposal

Opens the original proposal in a new tab.

Interactive Calculator

Understand Your Potential Net Proceeds

Explore the financial breakdown of your proposed sale using the figures and calculations provided in your personalized seller net sheet.

Your Inputs

Adjust the figures to match your net sheet

$

Combined

%

State & local

%

Settlement services

$

Seller-paid

$

County filing

$

If any

$

Balance being finalized

$0.0%

Defaults reflect the proposal context and typical Washington seller closing costs. Every field is editable — confirm each value against your personalized net sheet.

Estimated Outcome

Your Net Proceeds

Sale Price
$665,000
Total Commission (5.00%)
− $33,250
WA Excise Tax (1.78%)
− $11,837
Escrow Fee
− $1,450
Title Insurance
− $1,850
Recording & Misc.
− $325
Seller Concessions
− $0
Subtotal Before Mortgage
$616,288
Mortgage Payoff
− $0
Estimated Net Proceeds
$616,288

These results are estimates based on the figures provided in your seller net sheet and are not a final settlement statement. Actual proceeds may vary with final terms, prorations, and adjustments at closing.

Questions & Answers

Addressing Your Concerns

In my view, it was a combination. A renovated home at that price point should generate steady showings; limited traffic and no offers usually signal that the presentation and positioning weren’t doing the renovation justice. We reset both — price perception and visual story — so buyers see the value clearly.

Renting can cover the mortgage, but it also means tenants, wear on a freshly renovated home, and a later sale that may no longer feel ‘new.’ If the priority is to capture the value of the renovation while it’s at its best, selling now is the cleaner path. We can model both scenarios with the calculator above.

It’s the number that reflects the renovated condition and the larger lot with ADU potential, while leaving room to negotiate. The full market analysis linked above supports the figure with current local data — I’d rather position you to attract offers than sit at a price that quietly repels them.

Those are still being finalized, which is exactly why the calculator lets you adjust the payoff amount live. Once your lender confirms the balance, we plug it in and the net proceeds update instantly — no surprises at closing.

The prior approach waited for the market. This one creates it — a coordinated launch, targeted exposure, and presentation that matches the quality of the work you’ve already put in. The Ocean Shores case study above is the proof: hundreds of days with no offer, then two days with the right system.

Celeste Zarling, Lifestyle & Real Estate Advisor

Your Advisor

Personal Guidance. Exceptional Presentation.

Celeste Zarling is a Lifestyle & Real Estate Advisor with Realogics Sotheby’s International Realty. Her approach is relationship-driven — thoughtful guidance, refined presentation, and a strategy built around your property and your priorities.

Every sale begins with understanding what matters most to you. From positioning and presentation through negotiation and closing, the goal is a confident, well-managed experience — and a result that honors the investment you’ve made.

Your Next Chapter

Begins with a Conversation.

A thoughtful plan begins with understanding your priorities. Let’s discuss the strategy, the numbers, and the next steps toward a successful sale.