
Seller’s Proposal · Prepared Exclusively
Your Next Chapter
A personalized real estate proposal thoughtfully prepared to position your property, elevate its presentation, and guide your next move with confidence.
Presented by
Celeste Zarling
Lifestyle & Real Estate Advisor
Realogics Sotheby’s International Realty
A Distinctive Approach
Every property has a story, and every successful sale begins with a strategy that honors its unique qualities. This proposal brings together thoughtful positioning, compelling presentation, and a tailored approach designed around your property and your goals.
Prepared for Terry & Debbie Downs — 1804 13th Ave, Milton, WA 98354.
List Price
$665,000
Occupancy
Vacant
Property Type
Renovated Home
Improvements Invested
≈ $300,000
Your Property
Recently Renovated · Milton, WA 98354

A recently renovated home with fresh walls and refined finishes, purchased to restore and resell. The interior presents a clean, contemporary palette that photographs beautifully and invites immediate move-in.
Bedrooms
3
Bathrooms
2
Interior
Spacious
Lot
ADU Potential

The property sits on a larger lot with potential for an accessory dwelling unit (ADU). Per the seller, the property was surveyed for ADU potential — a meaningful option for a future owner, and a detail we recommend verifying during preparation.
Pricing & Positioning
Recommended List Price
$665,000
The recommended price reflects your property’s renovated condition, the larger lot with ADU potential, and current market positioning in Milton. It is set to attract qualified buyers while preserving room for negotiation.
Renovated, move-in condition
Approximately $300,000 invested in improvements supports a premium over unrenovated comparables.
Larger lot with ADU potential
Surveyed for an accessory dwelling unit — a value-add for buyers weighing future flexibility.
Correcting the prior listing
The previous listing generated limited showings and no sale. A refreshed price and presentation reset buyer perception.
Data-led, not guesswork
A full market analysis accompanies this proposal to support every figure with current, local data.
Prior Days Listed
Hundreds
with zero offers
Target Outcome
2 Days
to an accepted offer
Strategy
Reset & Relaunch
price + presentation
Marketing Strategy
A selection of recent marketing work, showing the presentation and reach your property would receive.
Editorial photography and cinematic video that present your renovated home at its finest — the foundation of every touchpoint that follows.
Targeted digital exposure across the channels where qualified buyers are actively searching.
Direct outreach to motivated buyers and a network positioned to recognize renovated, turn-key value.
A polished, art-directed presentation that helps your home stand apart from the listings it sat beside before.
A coordinated launch designed to reset buyer perception and create momentum from day one.
Disciplined negotiation and a managed transaction from offer through closing.
Recent Campaigns & Reels

Ocean Shores · Sunset Event

Sea · Earthy · Light Palette

Cinematic Coastal Reel
Curated campaigns from Celeste Zarling & Co. — tailored positioning, visual storytelling, and maximum buyer reach.

Sold Case Study
126 Sand Dune Avenue NW, Ocean Shores, WA — previously listed for hundreds of days without a single offer. Our system sold it in two days.
Prepared
Staged, photographed, and positioned with intention.
Positioned
Priced and presented to reset buyer perception.
Put on the Market
Launched with coordinated, maximum exposure.
Offer at The Open House
An accepted offer assembled at the open house.
Prepared For Terry & Debbie Downs
You’d prefer to sell while the home is still fresh and newly renovated rather than rent it out. Renting is being considered as a way to help cover the mortgage — but selling on the strength of the renovation is the priority.
The Complete Proposal
Explore the full, personalized presentation — pricing, marketing, timeline, and advisor recommendations — exactly as prepared for your property.
View the Complete ProposalOpens the original proposal in a new tab.
Interactive Calculator
Explore the financial breakdown of your proposed sale using the figures and calculations provided in your personalized seller net sheet.
Your Inputs
Combined
State & local
Settlement services
Seller-paid
County filing
If any
Balance being finalized
Defaults reflect the proposal context and typical Washington seller closing costs. Every field is editable — confirm each value against your personalized net sheet.
Estimated Outcome
These results are estimates based on the figures provided in your seller net sheet and are not a final settlement statement. Actual proceeds may vary with final terms, prorations, and adjustments at closing.
Questions & Answers
In my view, it was a combination. A renovated home at that price point should generate steady showings; limited traffic and no offers usually signal that the presentation and positioning weren’t doing the renovation justice. We reset both — price perception and visual story — so buyers see the value clearly.
Renting can cover the mortgage, but it also means tenants, wear on a freshly renovated home, and a later sale that may no longer feel ‘new.’ If the priority is to capture the value of the renovation while it’s at its best, selling now is the cleaner path. We can model both scenarios with the calculator above.
It’s the number that reflects the renovated condition and the larger lot with ADU potential, while leaving room to negotiate. The full market analysis linked above supports the figure with current local data — I’d rather position you to attract offers than sit at a price that quietly repels them.
Those are still being finalized, which is exactly why the calculator lets you adjust the payoff amount live. Once your lender confirms the balance, we plug it in and the net proceeds update instantly — no surprises at closing.
The prior approach waited for the market. This one creates it — a coordinated launch, targeted exposure, and presentation that matches the quality of the work you’ve already put in. The Ocean Shores case study above is the proof: hundreds of days with no offer, then two days with the right system.

Your Advisor
Celeste Zarling is a Lifestyle & Real Estate Advisor with Realogics Sotheby’s International Realty. Her approach is relationship-driven — thoughtful guidance, refined presentation, and a strategy built around your property and your priorities.
Every sale begins with understanding what matters most to you. From positioning and presentation through negotiation and closing, the goal is a confident, well-managed experience — and a result that honors the investment you’ve made.
Your Next Chapter
A thoughtful plan begins with understanding your priorities. Let’s discuss the strategy, the numbers, and the next steps toward a successful sale.